Do films even matter? Celebrity endorsement and the Oscars night.

Another big night is behind us. Soon after the Super Bowl fever, the Oscars came and heated up social media. Although we haven’t witnessed anything quite similar to the last year’s world famous Oscars selfie, the Academy Awards and red carpet stars were again in the spotlight of the Internet users. According to Synthesio, the Oscars gained more than 440,000 mentions in social media, with the majority of the conversations (67.4%) revolved around the show in general and only 11.2% about the actual films.

Most discussed topics surrounding the 2015 Oscars.  Source: synthesio.com

Most discussed topics surrounding the 2015 Oscars.
Source: synthesio.com

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Insights from the London Fashion Week. Fashion PR behind the scenes.

I can’t help it – it is fashion that makes me the most excited and motivated to work in PR. Yesterday I had a pleasure to support the team of Anisa Topan Communications agency at the London Fashion Week. Being behind the scenes of one of the most important events in the industry really shows what fashion PR is about.

Fashion Scout Schedule. London Fashion Week

Fashion Scout Schedule. London Fashion Week AW15

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