Do films even matter? Celebrity endorsement and the Oscars night.

Another big night is behind us. Soon after the Super Bowl fever, the Oscars came and heated up social media. Although we haven’t witnessed anything quite similar to the last year’s world famous Oscars selfie, the Academy Awards and red carpet stars were again in the spotlight of the Internet users. According to Synthesio, the Oscars gained more than 440,000 mentions in social media, with the majority of the conversations (67.4%) revolved around the show in general and only 11.2% about the actual films.

Most discussed topics surrounding the 2015 Oscars.  Source: synthesio.com

Most discussed topics surrounding the 2015 Oscars.
Source: synthesio.com

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