Watching Kardashians leave no doubts that today everything is for sale. The death of Terry Pratchett created an ‘excellent’ opportunity for PR and marketing people to recall his novels and display the books in the spotlight of the bookstores, but also to raise the issue of the Alzheimer disease. The birth of the second royal baby will soon start the media madness and the race for the best front page. Even the suspension of the Top Gear host, Jeremy Clarkson (see the last post), was commercially used by Lego to promote Legoland Windsor Resort’s Lego Driving School reopening, which is – we have to admit – a smart and creative PR tactic. What is it all about? Promotional culture we live in.