#PRfail. How to avoid social media brand disasters.

Internet never forgets and although social media helped public relations to get closer to the public, it also records every PR and brand mistake. Popular #PRfail hashtag is a great tool to find out about misguided PR campaigns, media relations from the journalists’ perspective and PR fails on the customer level.

Source: PRDaily.com

Source: PRDaily.com

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Insights from the London Fashion Week. Fashion PR behind the scenes.

I can’t help it – it is fashion that makes me the most excited and motivated to work in PR. Yesterday I had a pleasure to support the team of Anisa Topan Communications agency at the London Fashion Week. Being behind the scenes of one of the most important events in the industry really shows what fashion PR is about.

Fashion Scout Schedule. London Fashion Week

Fashion Scout Schedule. London Fashion Week AW15

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Walk the line – on which side of the promotion are you? PR vs Marketing

While looking for a PR internship, specifically in the fashion sector, I came across some offers which stated that “the previous experience in PR or marketing is necessary”, “daily tasks will include digital and online marketing, writing press releases, supporting with the creation of new press campaigns for clients”, “the ideal candidate is a graduate from communication studies, preferably PR or marketing”.

I started to wonder how my PR skills and knowledge will contribute to the marketing side of the internship? And how a successful candidate with a marketing background will manage to understand his PR role? In fact, the line between PR and marketing, sometimes even advertising!, is blurry and not only average people fail to distinguish between these concepts.

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“The future of PR is digital, visual and female.” Colin Byrne speech at the University of Westminster

Thursdays at the University of Westminster mean #HarrowConversations. A lot of inspiring figures come to give a speech and bring the students closer to what they do. Today, it was a PR time.

From the very first second he caught my attention with the light blue, printed shirt and purple dotted socks he wore. And surprisingly, I managed to focus my attention for more than an hour, although he claimed that the „attention spans have fallen from 12 seconds to 8, one second less than a goldfish.” Who is HE? Colin Byrne, UK&EMEA CEO of Weber Shandwick, ranked in the top ten Most Powerful Players in PR by PR Week magazine.

Source: twitter.com/capbyrne

Source: twitter.com/capbyrne

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Whom do you trust? Some facts from the 2014 Edelman Trust Barometer

Trust is something that does not come easy but is very easy to be lost. We tend to trust our family, friends, authorities, ourselves (sometimes) but whom else do we trust? Edelman Trust Bareter for 2014 presents data from the global survey, showing that our trust in media (52%) and government (44%) decreases while we do trust in business (58%) and mostly in NGO (64%).

Source: Forbes.com

Source: Forbes.com

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Does she really can? Sport England launched #ThisGirlCan campaign

I can’t say I’m the most active person I know. When I’m about to go to the gym or attend yoga classes I find hundreds of excuses. Dripping rain, lack of matching socks and too early/late hours of classes are only some of them. What also discourages me is the way sport is shown in the media. Beautiful skinny girls jogging in the city center, dressed up in the perfectly fitted leggings and sports bras with their make-up on. Should I even be bothered to work-out in my ‘so last season’ from-head-to-toe black outfit?

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