Share – Like – Follow. How to understand PR in the social media era.

Do you remember the time before Facebook? It might sound silly but in fact we got used to social media [sm] so much that it is hard to recall how we communicated before the rise of social platforms. They have not only changed our personal lives but also the way public relations is practiced. With the introduction of social media, a traditional PR has shifted into PR 2.0., as Brian Solis called it in the 90s. According to Breakenridge, “the new channels of interaction, real time content and the ability to have a 24/7 focus panel gave public relations a chance to fully develop the idea of two-way symmetric communication” (Breakenridge, 2008, p14-15), which is an ideal model of PR described by Grunig and Hunt. But is it actually true that social media brought the public closer to PR and allowed it to be an equal partner in the conversation?

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Are people rational? The use of the nudge technique in PR

No one likes to be forced to do things. The bans often cause the opposite effect and the overwhelming amount of rules make us want to break them. But what if our behaviour could be subtly influenced and guided in the certain direction without our knowledge? As explained in the Ketchum blog post by Stephen Waddington, “Nudge theory is a technique developed in behavioural science and psychology that asserts small indirect suggestions can have a huge change and positive effect on outcomes.” The effectiveness of nudges led to the development of behavioural marketing and the use of nudges by governments and the private sector. It is clear that nudges work, so how could they be used in PR? And can we still call it PR if we use something which is not readily visible and transparent?

Illustration by Bill Butcher Source: telegraph.co.uk

Illustration by Bill Butcher
Source: telegraph.co.uk

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The art of PR. How collaborations with the art world serve the PR purposes.

On Friday the 13th I had a chance to see the fashion photography exhibition at the Somerset House. As always, when I go to the art exhibition, I felt like it was a whole ceremony including having a coffee before (or after) the tour, taking pictures and posting them on Instagram with a certain hashtag made up by the PR team of the art display, visiting the gift shop and buying postcards which would remind me of the exhibition. How much art is left in the art itself when the last stop of the display is a gift shop with NARS’s beauty stand, a brand which sponsored the exhibition?

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Never ending sale. PR in the context of promotional culture.

Watching Kardashians leave no doubts that today everything is for sale. The death of Terry Pratchett created an ‘excellent’ opportunity for PR and marketing people to recall his novels and display the books in the spotlight of the bookstores, but also to raise the issue of the Alzheimer disease. The birth of the second royal baby will soon start the media madness and the race for the best front page. Even the suspension of the Top Gear host, Jeremy Clarkson (see the last post), was commercially used by Lego to promote Legoland Windsor Resort’s Lego Driving School reopening, which is – we have to admit – a smart and creative PR tactic. What is it all about? Promotional culture we live in.

Mini Jeremy Clarkson, Richard Hammond and James May Source: digitalspy.co.uk

Mini Jeremy Clarkson, Richard Hammond and James May
Source: digitalspy.co.uk

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Will BBC kill the goose that laid the golden eggs? Jeremy Clarkson on the media agenda.

Usually, media are the carriers of information for the PR messages. But sometimes media alone are the cause of the (inter)national news and massive coverage. This week brought Jeremy Clarkson on the agenda when the Top Gear presenter was suspended by BBC after allegedly punching a producer, Oisin Tymon. In the same time, there is a huge storm over the case of a major Polish TV news presenter who is accused of the sexual harassment of his female coworkers. These cases pose the questions about the role of PR in the crisis situation of a media outlet and how this crisis affects the individuals involved?

The Twitter profile change to say Clarkson is "probably the presenter of Top Gear" Source: dailymail.co.uk

The Twitter profile change to say Clarkson is probably a presenter of Top Gear.
Source: dailymail.co.uk

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Royal Family and the media. The ‘PR crisis of historic proportions’

If you have ever dreamt of being a princess or a prince, you should watch the BBC documentary ‘Reinventing the Royals’. This two-part series is far from showing the Royal Family in the typical historic and glamorous context. Instead, Steve Hewlett who wrote and presented the documentaries examine the stormy relations between the members of the British Monarchy and the media after the death of Princess Diana.

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