Make them talk. The power of Word of Mouth.

What I find so exciting about PR is its diversity. To work as a PR professional it’s not enough to be a talented master of communications. Good writing skills, the ability to listen, knowledge from the various fields like sociology, law and media marketing, and high emotional intelligence are even more important than an outgoing personality. What can also be very useful is familiarity with psychology and consumer behaviours, especially when we realize how relevant to PR is the phenomenon of Word of Mouth [WoM].

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Slow PR and media personalities. The importance of good relationship with journalists.

The relation between PR professionals and journalists can rarely be described as a sweet marriage. Nevertheless, media relations is an essential part of the PR practice and shouldn’t be underestimated, especially that, according to The Guardian, there are more PRs than journalists both in the UK and the US. As a newbie in the PR industry I soon will need to face the necessity of pitching media and bloggers who I don’t personally know, talking on the phone with the people whom I’ve never seen and send friendly emails to strangers. So the question is how to build lasting relationships with journalists and succeed in pitching the client’s story?

Source: stocksnap.io

Source: stocksnap.io

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Do films even matter? Celebrity endorsement and the Oscars night.

Another big night is behind us. Soon after the Super Bowl fever, the Oscars came and heated up social media. Although we haven’t witnessed anything quite similar to the last year’s world famous Oscars selfie, the Academy Awards and red carpet stars were again in the spotlight of the Internet users. According to Synthesio, the Oscars gained more than 440,000 mentions in social media, with the majority of the conversations (67.4%) revolved around the show in general and only 11.2% about the actual films.

Most discussed topics surrounding the 2015 Oscars.  Source: synthesio.com

Most discussed topics surrounding the 2015 Oscars.
Source: synthesio.com

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Insights from the London Fashion Week. Fashion PR behind the scenes.

I can’t help it – it is fashion that makes me the most excited and motivated to work in PR. Yesterday I had a pleasure to support the team of Anisa Topan Communications agency at the London Fashion Week. Being behind the scenes of one of the most important events in the industry really shows what fashion PR is about.

Fashion Scout Schedule. London Fashion Week

Fashion Scout Schedule. London Fashion Week AW15

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Walk the line – on which side of the promotion are you? PR vs Marketing

While looking for a PR internship, specifically in the fashion sector, I came across some offers which stated that “the previous experience in PR or marketing is necessary”, “daily tasks will include digital and online marketing, writing press releases, supporting with the creation of new press campaigns for clients”, “the ideal candidate is a graduate from communication studies, preferably PR or marketing”.

I started to wonder how my PR skills and knowledge will contribute to the marketing side of the internship? And how a successful candidate with a marketing background will manage to understand his PR role? In fact, the line between PR and marketing, sometimes even advertising!, is blurry and not only average people fail to distinguish between these concepts.

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“The future of PR is digital, visual and female.” Colin Byrne speech at the University of Westminster

Thursdays at the University of Westminster mean #HarrowConversations. A lot of inspiring figures come to give a speech and bring the students closer to what they do. Today, it was a PR time.

From the very first second he caught my attention with the light blue, printed shirt and purple dotted socks he wore. And surprisingly, I managed to focus my attention for more than an hour, although he claimed that the „attention spans have fallen from 12 seconds to 8, one second less than a goldfish.” Who is HE? Colin Byrne, UK&EMEA CEO of Weber Shandwick, ranked in the top ten Most Powerful Players in PR by PR Week magazine.

Source: twitter.com/capbyrne

Source: twitter.com/capbyrne

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